Category: Philanthropy

Celinés Toribio Leads National Campaign to Save the Colorado River

September 13th, 2011 — 9:25am

The Nuestro Río campaign seeks to save a river, a way of life and more than 750,000 jobs through the Southwest.

WHAT: A reception to kick off Nuestro Río, a national Latino-led campaign that seeks to preserve the Colorado River and its tributaries for generations to come. This national campaign to engage Latinos in this conservation effort is the first of its kind.

WHO: Actress and philanthropist, Celinés Toribio will welcome and introduce the goals of Nuestro Rio to invited guests. Department of the Interior, Secretary Ken Salazar has also been invited to speak about his views of the Colorado River and the growing demands on the river’s resources.

WHY: Latinos have a rich cultural history connected to the Colorado River, and now the River and its tributaries are under threat. The mighty River is drying up due to consumption, drought and climate change. In fact the River no longer reaches Mexico’s Sea of Cortez as it had for millions of years.

Latinos and other Americans in the southwest depend upon the River to sustain their way of life and bolster the economy through recreation and tourism. Nuestro Río‘s goal is to educate decision-makers and the public about the need protect this lifeline in the West. They have begun by collecting 10,000 Latino signatures on a letter to Sec. Salazar and other decision-makers in Arizona, California, Colorado, Nevada, New Mexico, Utah and Wyoming to urge action on this challenge.

You can help protect the Colorado River if you CLICK HERE TO SIGN THE LETTER to Secretary of the Interior Ken Salazar and Bureau of Reclamation Commissioner Michael Connor.

For more info, your can read the entire press release here. You can also visit or follow the efforts to save the Colorado River on their Facebook page and on Celines Toribio’s Facebook page.

Announcement, Philanthropy

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